Make Better
B2B Connections.
Trapped in the referral vortex? The idea of finding new business outside of your own network may feel like uncharted territory. Stop trying to break the referral habit with cold campaigns, google ads that continuously hit dead-ends. It’s time to discover predictable, controllable growth with better business connections.
Why Most Businesses Fail
At B2B Outreach.
Referral Based Business
Most businesses rely on referrals for 90% of growth and don’t know how to secure future connections.
No Actionable ROI In Place
Cold emails don’t work, google ads drain budgets and leads are not visible.
Complex Sales Processes
Most B2B connections are more complex and lengthy to just depend on a keyword click or a social media like.
Focus On Clicks Not Connections
Focus on clicks and likes rather than connecting with engaged potential clients.
A MARKETING SHIFT
Don’t Chase Clicks & Likes, Connect With The Right People
You can’t start a long sales cycle with a single keyword click. Take control of your sales outreach by focusing on strong business connection through actual engagement with the right people at the right time.
Research & Gather
Ideal Clients
Replicate success by targeting businesses and individuals similar to your best past clients to build new cold lists.
AWARENESS
Engaging Messages
Build beautifully designed campaigns to present to your new list that stimulate engagement and build awareness.
Review & Grade
Analysis
Concentrate the large cold lead list into genuinely interested parties based on levels of engagment through campaigns.
HANDOFF
Better Connections
Shift your sales teams outreach from pitch to discussion with a concentrated list of 10-25% marketing qualified leads.
FAQ’S
Your MQL Questions Answered
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What is IgniteMQL?
IgniteMQL is a new lead generation system designed to help small to mid-sized businesses find their best marketing qualified leads (MQL). It utilizes a combination of targeted lead generation, email campaigns, and analytics to empower sales teams to find and close more deals.
How does the IgniteMQL process work?
IgniteMQL employs a structured, multi-step process used by top industry sales teams. Precision lead segmentation, engaging awareness campaigns, analytics & engagement review, handoff to sales team.
What is the difference between cold and warm leads and what are their estimated values?
Cold Leads: These are the initial contacts identified within a segment. The approximate size of the cold lead list per segment varies by tier, ranging from 1k-12k. The estimated value for a cold lead is $5 per cold lead.
Warm Leads: These are prospects who demonstrate significant interest and engagement through tracking opens, clicks, and overall engagement. It is estimated that approximately 5% – 15% of the cold lead list will convert into warm leads. The estimated value for a warm lead is $120 per warm lead